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EMG part of AIMS – Alliance for IP Media Solutions

“EMG is proud to be the first technical service provider to join AIMS. 

One of the biggest challenges that our industry is facing today, is the move towards IP based technical production solutions. Having an open standard is crucial to enable our industry to do the right and necessary investments and via AIMS, we are able to have a strong voice in the future of the standards. 

EMG is excited about the new possibilities and workflows we will be able to offer to our customers thanks to an IP based virtualized infrastructure.

To achieve this, broadcasters, manufacturers and service providers need to work together towards open standards and guaranteed interoperability between all vendors.”

Ronald Meyvisch, CTO of Euro Media Group


Who is AIMS?

AIMS is an industry consortium led by broadcast engineers, technologists, visionaries, vendors and business executives dedicated to an open-standards approach that moves broadcast and media companies quickly and profitably from legacy SDI systems to a virtualized, IP-based environment. AIMS’ efforts build upon those of leading standards bodies such as the  Video Services Forum (VSF), the Society of Motion Picture and Television Engineers (SMPTE), the European Broadcast Union (EBU) and the Advanced Media Workflow Association (AMWA). We don’t compete with these bodies—we seek to foster the good work they have done.

This clear technology roadmap helps broadcasters rapidly deploy flexible IP-based production, storage and distribution capabilities, provided by the industry’s leading infrastructure and software vendors. AIMS is an inclusive, transparent and not-for-profit organization which enables close cooperation between members and leading standards bodies ensuring that broadcasters’ business and technical needs are met. Together, we drive a comprehensive, ubiquitous set of IP standards that eliminate fragmentation and maximize interoperability, as well as provide reassurance that today’s decisions do not lead to technological dead ends or proprietary lock-in tomorrow.


The challenge for broadcasters comes from the uncertainty surrounding the best path toward an IP-based future. Any broadcaster that commits to the “wrong” platform risks premature technological obsolescence and a very expensive systemic replacement of infrastructure, all of which will damage profitability and competitive advantage for years to come. By taking a vendor-neutral, open-standards approach, our members have developed a roadmap that helps broadcasters:

Dramatically cut the costs and time needed to adopt new technologies.
Dynamically move content to new areas of consumption with minimal risk and exposure.
Quickly align business models to changing consumer behaviors.
The result is a robust, evolving set of open technical standards for the IP transition that integrates infrastructure and applications and accelerates the transition from SDI to IP to cloud-based capabilities.


AIMS’ open standards are based on the roadmap established by SMPTE 2022-6, VSF TR-03 and VSF TR-04 to solve the basic challenges inherent in using IP technology for broadcast operations. These guidelines are built upon the foundation of work done by the VSF, the AMWA, the SMPTE and the EBU. AIMS’ own membership participates in these organizations. It is precisely because our industry enjoys a robust set of standards bodies that AIMS seeks to foster the adoption of their work. 

This roadmap is the only set of IP standards in the broadcast industry that has been developed using a collaborative, non-proprietary approach. As a result, it has the support of more organizations than any other and is particularly well-suited to support the future needs of the industry as well as current technological transitions.

For detailed information on AIMS’ open standards, please download our Argument For Open IP Standards in the Media Industry whitepaper. 

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